I’m a Maker of Things

I love the point where an idea becomes tangible. Taking something from an idea on a screen to a book, a package, a sign, a space or an experience can be challenging, but it’s arguably the best part. I love thinking through how something should look, feel and function, and then figuring out how to actually make it real.

HOUSE OF BLUES BRAND BOOK + PACKAGING + MULTI-PAGE PRINTED BOOK

The Challenge: Create a brand book that didn't feel like a corporate set of guidelines. House of Blues is layered, soulful and tactile, so the piece needed to embody the brand as much as explain it.

The Thinking: I approached the book as both a publication and a physical object. Typography, imagery, materials and construction all became part of the experience, carrying the House of Blues personality from the cover through every page.

My Role: Concept • Design • Publication Design • Sketching • Prototyping • Dielines from scratch • Print Production • Press Checks • Stakeholder Collaboration

GLASSWARE + PACKAGING + BRAND TOUCH POINTS

The Challenge: Extend the House of Blues identity into functional objects throughout the venue without simply putting a logo on them.

The Thinking: I wanted even the smallest touch-points to feel considered. Typography, graphics, materials and packaging worked together as a system, turning everyday objects into part of the larger House of Blues experience.

My Role: Concept • Design • Packaging • Dielines from scratch • Typography • Production

DRINK MENU + CUSTOMER EXPERIENCE

The Challenge: Create a drink menu that felt unmistakably House of Blues while being functional, durable and easy to use in a busy venue.

The Thinking: I treated the menu as part of the customer experience, not simply a list of drinks. The tactile exterior, individual drink cards and bold photography turned an everyday interaction into another expression of the brand.

My Role: Concept • Design • Art Direction • Prototyping • Print Production • Stakeholder Collaboration