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FITNESS PROJECT is a Texas-based fitness brand built around personal achievement, community and giving back.
MY ROLE: Working closely with the client, I developed the brand story, creative strategy and visual identity across logo design, environmental graphics, signage, color, typography and copywriting. The challenge was creating a cohesive brand experience that could adapt to individual locations while maintaining a recognizable identity.
EPSILON PROJECT | Client: Fitness Project | Formerly Gold’s Gym Franchisee | Sold to Planet Fitness