Zeta Global — Jennifer Goldstein

OOH animation produced by Minivan Productions
Design and animation direction by Jennifer Goldstein
Copy and concept by Zach Feintuch
Creative concept by Jamie Capozzi

Zeta Live is Zeta's annual AI thought leadership event, featuring industry leaders and keynote speakers including Tom Brady, Serena Williams, Seth Rogen, and more. As part of a cross-functional creative team, I helped create a cohesive brand story across environmental graphics, wayfinding, digital experiences, social media, and the event website. This case study includes select work from the broader team to showcase the complete event experience.

Agency - IMC Experiences
Zeta provided a style guide and IMC repurposed with our internal help for all experiential deliverables.

Campaign for Zeta Live

The "Imagine If" campaign served as the connective thread across OOH billboards, demo station screens, and environmental graphics, creating a unified brand story throughout the event. Each billboard was customized to its location, using playful, site-specific messaging that made the campaign feel uniquely tied to its surroundings.

OOH Animated Billboard
Mark Dunning - Design and animation
Zach Feintuch - Copy

Wall Decals

Jami Capozzi - Design
Zach Feintuch - Copy

Demo Stations

Jen Goldstein - Design
Mark Dunning - Animation
Zach Feintuch - Copy

The steps

Jen Goldstein - Design
Zach Feintuch - Copy

The creative team:
Jamie Capozzi, Zach Feintuch, Jen Goldstein, Yvonne Shendo, Mark Dunning

Agency - IMC Experiences
Freelance Support - Richard Buecheler, Frank Vallejo

CMO eBook — Partnered with the content writer to deliver a stakeholder-ready eBook in four days, then spent the following four days refining the visual design with agency-created assets.

Copy by Amber Erickson

Cover is AI: Art directed through 50+ ChatGPT iterations.

The ebook was promoted through Instagram and LinkedIn. (See below)