Designing for Retail
My career started with retail merchandise design and over the years it has come into play in various other jobs I’ve had. The tricky part with retail is that trends move very quickly. What was on trend yesterday is out of style today. The most interesting part of my journey while designing for retail was when I was at Abercrombie. Finding new trends in existing trends and finding inspiration in unexpected places like antique shops was an interesting learning experience. Old trunk sticker or apothecary labels would inspire the next vintage military patch for a pair of cargo pants.