Jennifer Goldstein

About Branding

Tell a Story

I am often asked “What is the point of branding?”

Branding is more than just a logo. It’s a story about who you are, what you do and what you stand for. Your brand is your vision of the company and should be your guide post.

Start with competitive analysis. What is your competition doing and how can you set yourself apart from them? Start to build a strategy and position in your market. What is your mission? As you build your story and get more well known in the community you start to build loyalty and trust and begin connecting with your customers on an emotional level.

Jennifer Goldstein